David Vedvick


Notes from the book Switch: How to Change Things When Change is Hard by the Heath Brothers

  • Self-control is an exhaustible resource
  • What looks like resistance is often lack of clarity
  • Big problems are often solved with a sequence of small solutions
  • Pursuing bright spots - "what's working, and how can we do more of it?"
  • BHAG - Big Hairy Audacious Goal
  • Big picture goals (be healthier!) make it easier to rationalize failure
  • Change in people happens in this order: see-feel-change
  • We define terms in ways that satisfy us
  • If you want to inspire something to change, make it clear that progress has already been made
  • Inspire people to be more determined, more motivated, more ready to act
  • When people make decisions they rely on two models: the consequences model and the identity model
  • Any change effort that violates someone's identity is likely doomed to failure
  • Identities grow from small beginnings
  • A growth (instead of fixed) mindset is key to achieving new things
  • Project mood chart: U-shaped curve with a peak of "hope" at the beginning, second peak of "confidence" at the end, and a negative emotional valley of "insight" in the middle
  • What looks like a person problem is often a situation problem
  • People are more likely to change if you make it easier for them to change
  • Sterile cockpit - give coders time during the week where they aren't interrupted
  • Shape the environment to encourage change
  • Habits are "behavioral autopilot"
  • Habits change when the environment changes
  • Pre-load decisions to overcome environmental habits (action triggers)
  • Action triggers need to be specific and visible enough to interrupt normal stream of consciousness
  • Behavior is contagious
  • When the herd embraces the correct behavior, publicize it
  • Free spaces allow reformers to come together while feeling safe from the conservatives

Note posted on Friday, May 27, 2022 7:00 PM CDT - link